Course SEO Optimization for Search Engines
The course is intended for participants who are starting with digital marketing and want to improve in procedures, methods and strategies through which websites become more visible in search engines.
Minimum input knowledge
The participant should know the basics of creating websites, or should have at least basic education focused on marketing and its tools.
Course dates SEO Optimization for Search Engines
Daily courses (1 day): 09:00 - 15:00
Weekend courses (1 day): 09:00 - 15:00
Course price: 140.00 / 172.20 EUR
without VAT / incl. VAT
Training syllabus SEO Optimization for Search Engines
What SEO Is
- Definition of the term SEO Basic terms What keywords are and their use in SEO
Google - Search Engine Optimization
- Why SEO focuses on Google Working with search results Black-hat practices
On-page Factors
- Which factors to focus on when creating a website Introduction to SEO Creating a basic technical audit of a website Which parts of the website we focus on Explanation of the importance of individual factors Example of an SEO on-page document Case studies on real examples
Off-page Factors
- How to create SEO off-page correctly What link building is What page quality score is
Website and Keyword Analysis
- Creating keyword analysis What link building is What page quality score is
Optimization of a Selected Subpage Under Lecturer Guidance
- Applying keywords when creating SEO Optimization of on-page factors of a subpage
Using Google Analytics in SEO
- Introduction to Google Analytics Tracking website traffic using Google Analytics
Discussion and Questions
Output knowledge
After completing the SEO training, the participant understands terminology, can analyze keywords and independently optimize a website accord...
After completing the SEO training, the participant understands terminology, can analyze keywords and independently optimize a website according to marketing requirements. They can correctly evaluate statistical data and, based on it, decide on further marketing activities.
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