Course Online Marketing Manager - Key Skills
The Online Marketing Manager - Key Skills course is intended for interested participants who want to become competent in...
The Online Marketing Manager - Key Skills course is intended for interested participants who want to become competent in the areas of planning and implementing online marketing activities with the aim of increasing brand visibility, website traffic and supporting sales of products and services in the online environment. The aim of the course is to learn to effectively use marketing tools and skills for creating a marketing strategy, managing social networks and SEO - search engine optimization. The Online Marketing Manager - Key Skills package includes courses: Online Marketing - Creating a Marketing Strategy with a time scope of 2 days Online Marketing - Content Creation and Social Network Management with a time scope of 2 days Website Content Structure and SEO Search Engine Optimization with a scope of 1 day
Minimum input knowledge
User-level knowledge of working with a PC and the internet.
Course dates Online Marketing Manager - Key Skills
Daily courses (5 days): 09:00 - 15:00
Course price: 630.00 / 774.90 EUR
without VAT / incl. VAT
This course can be completed free of charge within the support program for ZoZ employed applicants.
If you are interested in attending the course free of charge, you can find more information at the following link:
Training syllabus Online Marketing Manager - Key Skills
What Digital Marketing Is
- Definition of the term digital marketing What digital marketing includes Position of digital marketing in the marketing mix Benefits of digital marketing Differences between online and offline marketing
Creating a Marketing Strategy
- Content of a marketing strategy - from mission to vision - brand identity, definition of the current portfolio - products and services, determination of the target group, identification of competition, market research, goal setting, marketing plan, selection of suitable communication channels
Introduction to Social Networks
- What social networks are Importance of social networks in communication with an audience Which social networks to focus on when creating a strategy Creating a business profile on social networks Demonstration of successful channels on social networks
Creating a Strategy for Social Networks
- Definition of the target group Creating personas Setting communication and campaign goals Selection of a social network Creating a content plan
Company Pages on Social Networks
- Who my audience is Working with statistics Setting Tone of Voice Planning posts
Creating a Campaign on Social Networks
- Introduction to ads manager Explanation of campaign goals Preparation of the campaign audience Explanation of UTM and their use Working with Facebook pixel Creating a sample campaign under lecturer guidance Campaign optimization Presentation of campaign results and understanding them
Communication on a Social Network
- Working with a company profile on social networks Benefits of using business manager Introduction to statistics on social networks Planning content creation
Website Content Structure and SEO - Search Engine Optimization
- Definition of the term SEO Basic terms What keywords are and their use in SEO
Google - Search Engine Optimization
- Why SEO focuses on Google Working with search results Black-hat practices
On-page Factors
- Which parts of the website we focus on Explanation of the importance of individual factors Demonstration of an SEO on-page document Case studies on real examples
Off-page Factors
- How to correctly create SEO off-page What Linkbuilding is What page quality score is
Website and Keyword Analysis
- Creating a keyword analysis What Linkbuilding is What page quality score is
Optimization of a Selected Subpage Under Lecturer Guidance
- Applying keywords when creating SEO Optimization of on-page factors of the subpage
Use of Google Analytics in SEO
- Introduction to Google Analytics Tracking website traffic using Google Analytics
Discussion and Questions
Output knowledge
A graduate of the Online Marketing Manager package masters professional terminology and can handle professional settings of advertising acco...
A graduate of the Online Marketing Manager package masters professional terminology and can handle professional settings of advertising accounts, such as connection with an e-shop. The graduate can create attribution models on the basis of which they can correctly evaluate data and then include these data in reports. The graduate creates reports using a data studio.
Recommended courses after completing Online Marketing Manager - Key Skills
- Course Online Marketing Manager - Comprehensive Skills
- Course Online Marketing - Creating a Marketing Strategy
- Course Online Marketing - Content Creation and Social Network Management
- Course Creating Advertising Campaigns - Google Ads & YouTube Ads
- Course Online Marketing - Creating Digital Campaigns with AI
Show all courses from category Online marketing
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