Course Online Marketing - Creating Digital Campaigns with AI
The course is intended for participants who have practical experience with communication through online channels and need to learn to make decisions using data in order to manage effective setup of an online marketing strategy when creating campaigns using AI.
Minimum input knowledge
The participant can work with advertising accounts and knows how to work with Business Manager. They have practical experience with online marketing. They can correctly read statistical data and make decisions based on it
Course dates Online Marketing - Creating Digital Campaigns with AI
Daily courses (2 days): 09:00 - 15:00
Weekend courses (2 days): 09:00 - 15:00
Course price: 290.00 / 356.70 EUR
without VAT / incl. VAT
Training syllabus Online Marketing - Creating Digital Campaigns with AI
Introduction to Google Ads
- What is the difference between organic and paid traffic Explanation of basic terms Creating a Google Ads profile Keyword analysis
Google Ads
- Attribution models - selecting the correct attribution model for a campaign Creating a campaign using Google Ads Selecting keyword match types for a campaign Using symbols in keywords
Introduction to Google Analytics
- Introduction of the environment in Google Analytics Connecting Google services with Google Analytics Tracking the path of a website visitor
Google Analytics from A to Z
- How to connect an e-shop with Google Analytics Creating and tracking goals in Google Analytics Visitor segmentation in Google Analytics What conversion funnels are used for
Introduction to Google Tag Manager
- Advantages of using Google Tag Manager Implementing tracking codes into Google Tag Manager
Introduction to Google Data Studio
- Creating Data Studio reports Working with data sources Reporting using Data Studio
Discussion and Questions
Output knowledge
A graduate of the Expert training knows professional terminology and can manage professional settings of advertising accounts, such as conne...
A graduate of the Expert training knows professional terminology and can manage professional settings of advertising accounts, such as connection with an e-shop. The graduate can create attribution models based on which they can correctly evaluate data and then include it in reports. The graduate creates reports using Data Studio.
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