Course Online Marketing Manager - Comprehensive Skills
The Online Marketing Manager - Comprehensive Skills course is intended for applicants who want to become competent in th...
The Online Marketing Manager - Comprehensive Skills course is intended for applicants who want to become competent in the areas of planning, implementation and evaluation of online marketing activities with the goal of increasing brand visibility, website traffic and conversions. The goal of the course is to learn to effectively use marketing tools and skills for creating a marketing strategy, managing social networks, SEO - search engine optimization and creating digital campaigns. The Online Marketing Manager - Comprehensive Skills package includes the courses: Online marketing - creation of a marketing strategy in the scope of 2 days Online marketing - content creation and social network management in the scope of 2 days Content structure of a website and SEO search engine optimization in the scope of 1 day Online marketing - creating digital campaigns with AI in the scope of 2 days
Minimum input knowledge
User-level knowledge of working with a PC and the internet.
Course dates Online Marketing Manager - Comprehensive Skills
Daily courses (7 days): 09:00 - 15:00
Course price: 999.92 / 1 229.90 EUR
without VAT / incl. VAT
This course can be completed free of charge within the support program for UoZ job seekers.
If you are interested in attending the course free of charge, you can find more information at the following link:
Training syllabus Online Marketing Manager - Comprehensive Skills
What Digital Marketing Is
- Definition of the term digital marketing What digital marketing includes Position of digital marketing in the marketing mix Advantages of digital marketing Differences between online and offline marketing
Creating a Marketing Strategy
- Content of the marketing strategy - from mission to vision - brand identity, definition of the current portfolio - products and services, determination of target group, identification of competition, market research, setting goals, marketing plan, selection of suitable communication channels
Introduction to Social Networks
- What social networks are Importance of social networks in communication with the audience Which social networks to focus on when creating a strategy Creating a business profile on social networks Example of successful channels on social networks
Creating a Strategy for Social Networks
- Definition of target group Creating personas Setting communication and campaign goals Selection of social network Creating a content plan
Company Pages on Social Networks
- Who my audience is Working with statistics Setting Tone of Voice Planning posts
Creating a Campaign on Social Networks
- Introduction to Ads Manager Explanation of campaign goals Preparation of campaign audience Explanation of UTM and their use Working with Facebook pixel Creating a sample campaign under lecturer guidance Campaign optimization Presentation of campaign results and understanding them
Communication on a Social Network
- Working with a company profile on social networks Advantages of using Business Manager Introduction to statistics on social networks Planning content creation
Content Structure of a Website and SEO - Search Engine Optimization
- Definition of the term SEO Basic terms What keywords are and their use in SEO
Google - Search Engine Optimization
- Why SEO focuses on Google Working with search results Black-hat practices
On-Page Factors
- Which parts of the website we focus on Explanation of the importance of individual factors Example of an SEO on-page document Case studies on real examples
Off-Page Factors
- How to create SEO off-page correctly What linkbuilding is What page quality score is
Website and Keyword Analysis
- Creating keyword analysis What linkbuilding is What page quality score is
Optimization of a Selected Subpage Under Lecturer Guidance
- Applying keywords when creating SEO Optimization of on-page factors of a subpage
Use of Google Analytics in SEO
- Introduction to Google Analytics Tracking page traffic using Google Analytics
Introduction to Google Ads
- What is the difference between organic and paid traffic Explanation of basic terms Creating a Google Ads profile Keyword analysis
Google Ads
- Attribution models - selecting the correct attribution model for a campaign Creating a campaign using Google Ads Selecting keyword match types for a campaign Using symbols in keywords
Introduction to Google Analytics
- Introduction of the environment in Google Analytics Connecting Google services with Google Analytics Tracking the path of a website visitor
Google Analytics from A to Z
- How to connect an e-shop with Google Analytics Creating and tracking goals in Google Analytics Visitor segmentation in Google Analytics What conversion funnels are used for
Introduction to Google Tag Manager
- Advantages of using Google Tag Manager Implementing tracking codes into Google Tag Manager
Introduction to Google Data Studio
- Creating Data Studio reports Working with data sources Reporting using Data Studio
Discussion and Questions
Output knowledge
A graduate of the Online Marketing Manager package knows professional terminology and can manage professional settings of advertising accoun...
A graduate of the Online Marketing Manager package knows professional terminology and can manage professional settings of advertising accounts, such as connection with an e-shop. The graduate can create attribution models based on which they can correctly evaluate data and then include it in reports, including visitor segmentation. The graduate creates reports using Data Studio and can set tags on a website using GTM
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