Course Canva
The course provides basic and extended knowledge in the area of user control of Canva. It focuses on creating graphic designs, working with templates, image editing, working with text, elements and exporting graphic outputs.
Minimum input knowledge
Basic work with a PC, working with files (save, open, export), internet and web browser
Course dates Canva
Daily courses (3 days): 09:00 - 15:00
Course price: 300.00 / 369.00 EUR
without VAT / incl. VAT
Training syllabus Canva
Introduction to Canva
- Basic description of Canva
- Options for using the program (online graphics, marketing, presentations, social networks)
- Difference between Canva Free and Canva Pro
- Working in an online environment
Canva Working Environment
- Familiarization with the Canva editor
- Description of the workspace
- Tools menu and side panels
- Working with design pages
- Saving projects
Working with Graphic Formats and Export
- Importing images and graphics
- Exporting designs (PNG, JPG, PDF, video)
- Preparing graphics for web
- Preparing graphics for print
Basics of Colors and Graphics
- Color palettes
- Working with foreground and background color
- Transparency and overlapping elements
- Combining colors for web and print
Working with Objects and Elements
- Shapes, icons, illustrations
- Frames and grids
- Aligning objects
- Layering elements
Working with Images
- Cropping an image
- Resizing
- Filters and effects
- Adjusting brightness, contrast, colors
- Removing background (Pro function)
Text and Typography
- Working with text objects
- Selecting fonts
- Text alignment
- Text effects
Templates and Designs
- Selecting templates
- Editing templates
- Creating your own design
Multi-Page Documents
- Presentations
- PDF documents
- Social campaigns
Practical Demonstrations and Exercises
- Photo editing
- Creating a social post
- Creating a simple marketing design
- Creating a presentation
- Discussion, tips and tricks when working in Canva
Advanced Work with Images
- Advanced color adjustments (brightness, contrast, toning)
- Filters and effects (advanced)
- Background removal (Pro)
- Image retouching
Advanced Work with Design
- Layering and composition
- Working with grids and layouts
- Consistent visual style
- Brand identity (colors, fonts)
Multi-Page Documents
- Presentations
- PDF documents
- Social campaigns (multiple outputs at once)
Preparing Graphics for Different Outputs
- Web vs. print
- Advanced exports (PDF print, video)
- Format optimization
AI Tools in Canva
- Magic Design (automatic designs)
- Magic Write (text generation)
- Text to Image
- Magic Edit and Magic Eraser
Use of AI When Creating Graphics
- Design automation (prompt -> design)
- Generating multiple variants
- Creating texts for marketing
- Generating images without a stock photo bank
AI Image Editing
- Background removal
- Replacing objects
- Retouching and cleaning visuals
- Expanding an image
AI in Marketing Practice
- Creating a complete post (graphics + text)
- Fast campaign creation
- Content personalization
- A/B testing of designs
AI Workflow in Canva
- Entering a prompt
- Generating a design
- Editing text
- Editing images
- Finalization and export
Practical Exercises
- (advanced)
- Creating a campaign using AI
- Generating your own graphics
- Editing a photo using AI tools
- Creating a presentation at a professional level
Output knowledge
Participants will learn to independently create marketing graphics, prepare outputs for web and print, use AI tools in Canva and follow the visual identity of a brand
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