Course Creating Advertising Campaigns - Google Ads & YouTube Ads
The course is intended for participants who have previous experience with digital marketing and want to focus on effective creation of advertising campaigns.
Minimum input knowledge
The participant should know the basic principles of digital marketing and also have previous practical experience with them. They should also know the basic parameters of search engines and be able to work with them.
Course dates Creating Advertising Campaigns - Google Ads & YouTube Ads
Daily courses (2 days): 09:00 - 15:00
Weekend courses (2 days): 09:00 - 15:00
Course price: 240.00 / 295.20 EUR
without VAT / incl. VAT
Training syllabus Creating Advertising Campaigns - Google Ads & YouTube Ads
Introduction to Google Ads
- What Google Ads is Definition of basic terms What PPC advertising is and how it works Types of PPC advertising What cost per click is
Creating and Basic Settings of an Advertising Account
- Creating an advertising account Guidance through advertising account settings Turning on expert mode in Google Ads and description of its environment
Creating an Advertising Campaign
- Keyword analysis Selection of suitable keywords for a campaign Creating a sample campaign
Campaign Management
- Setting and monitoring campaign performance Campaign optimization Monitoring search queries Testing bidding, ads and targeting
Hagakure
- What hagakure is What the structure of a hagakure advertising account looks like
YouTube Ads
- Introduction to YouTube advertising YouTube Ads formats Campaign types Payment models for YouTube ads Connecting a Google Ads account and YouTube channel
Discussion and Questions
Output knowledge
A course graduate can prepare a complex campaign using multiple channels. They can correctly set pricing and bids in advertising campaigns. The graduate can create a keyword analysis based on which they create their campaign.
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