Course Online Marketing - Creating a Marketing Strategy
The course is intended for everyone who wants to be able to orient themselves in online marketing and learn to create a marketing strategy for successful promotion of products and services in the online world.
Minimum input knowledge
Minimum secondary education, basic knowledge of working with a computer.
Course dates Online Marketing - Creating a Marketing Strategy
Daily courses (2 days): 09:00 - 15:00
Weekend courses (2 days): 09:00 - 15:00
Course price: 240.00 / 295.20 EUR
without VAT / incl. VAT
Training syllabus Online Marketing - Creating a Marketing Strategy
What Digital Marketing Is
- Definition of the term digital marketing What digital marketing includes Position of digital marketing in the marketing mix Benefits of digital marketing Differences between online and offline marketing
Creating a Marketing Strategy
- Content of a marketing strategy - from mission to vision - brand identity, definition of the current portfolio - products and services, determination of the target group, identification of competition, market research, goal setting, marketing plan, selection of suitable communication channels
Discussion and Questions
Output knowledge
A graduate of the Basics of Online Marketing training understands the basic principles of how online marketing works from both the theoretic...
A graduate of the Basics of Online Marketing training understands the basic principles of how online marketing works from both the theoretical and practical side. They know basic terms and can orient themselves in them. The graduate can create a simple technical audit of a website in which they can identify shortcomings and propose improvements.
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