Course Online Marketing - Content Creation and Social Network Management
The course is intended for participants who have basic knowledge of online marketing and need to learn how to effectively manage social networks and improve in content communication through online channels.
Minimum input knowledge
A course participant should know the basic principles of how online marketing works from both the theoretical and practical side. The participant should know the basic parameters of search engines and work with them. The participant has previous experience working with a business page.
Course dates Online Marketing - Content Creation and Social Network Management
Daily courses (2 days): 09:00 - 15:00
Weekend courses (2 days): 09:00 - 15:00
Course price: 250.00 / 307.50 EUR
without VAT / incl. VAT
Training syllabus Online Marketing - Content Creation and Social Network Management
Introduction to Social Networks
- What social networks are Importance of social networks in communication with an audience Which social networks to focus on when creating a strategy Creating a business profile on social networks Demonstration of successful channels on social networks
Creating a Strategy for Social Networks
- Definition of the target group Creating personas Setting communication and campaign goals Selection of a social network Creating a content plan
Company Pages on Social Networks
- Who my audience is Working with statistics Setting Tone of Voice Planning posts
Creating a Campaign on Social Networks
- Introduction to ads manager Explanation of campaign goals Preparation of the campaign audience Explanation of UTM and their use Working with Facebook pixel Creating a sample campaign under lecturer guidance Campaign optimization Presentation of campaign results and understanding them
Communication on a Social Network
- Working with a company profile on social networks Benefits of using business manager Introduction to statistics on social networks Planning content creation
Discussion and Conclusion
Output knowledge
After successfully completing the Online Marketing for Advanced Users training, the graduate will gain an overview of work on social networks, can work in the business manager tool and can create their own advertisements using the ads manager.
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